Hospitality — Layer1 Agency
Restaurants · Nightlife · Fine Dining

Brands That
Fill Rooms.

We build the creative infrastructure that turns a great concept into a full house — every night of the week.

Full-Service
Hospitality Creative

From the brand that greets guests before they walk in the door, to the content that makes them come back — we handle every creative touchpoint of your hospitality brand. We work exclusively with restaurants, bars, nightlife venues, and hospitality groups who refuse to blend in.

01
Brand Identity &
Visual Direction

Logo, color, typography, menus, signage, merch — every visual element designed to feel deliberate and premium. We build brands guests recognize before they read a word.

Logo Design Menu Design Brand Guidelines Packaging Signage
02
Editorial Content
Production

Cinematic food photography, lifestyle shoots, cocktail campaigns, and behind-the-scenes content. We produce the visuals that stop the scroll and make people pick up the phone to make a reservation.

Food Photography Lifestyle Shoots Video Production Reels
03
Social Media
Management

Strategy, content calendars, daily posting, community engagement, and influencer coordination — all managed by a team that understands the hospitality pace. We run your Instagram like the front-of-house runs the floor: consistently and with intent.

Instagram TikTok Content Calendar Influencer Partnerships
04
Website & Digital
Presence

A custom website built to convert browsers into reservations. Mobile-first, visually immersive, and connected to your booking system — designed to feel as premium as the experience inside.

Custom Website OpenTable Integration SEO Google Business
05
Launch &
Campaign Strategy

Opening a new concept? Re-launching a brand? We build the full pre-launch strategy — press outreach, influencer seedings, event coverage, and the content machine that sustains momentum past opening night.

Launch Strategy PR Coordination Event Coverage Influencer Seedings
06
Ongoing Creative
Retainer

For brands that want a dedicated creative partner — not just a vendor. Monthly shoots, content delivery, strategy calls, and full brand oversight on a 6-month contract basis. We become part of your team.

Monthly Retainer 6-Month Contract Dedicated Team Full Creative Oversight
340%
Average Instagram Growth
in First 90 Days
Reservation Rate Increase
Post-Launch
100%
Sold-Out Opening Nights
for Our Clients
48h
Average Content Turnaround
After a Shoot

Inside the Work

A selection from our hospitality shoots — built to book tables, fill rooms, and elevate how guests experience your brand before they arrive.

Gino & Marty's — cocktail menu
Gino & Marty's — seafood tower
Gino & Marty's — red wine
Gino & Marty's — seafood
Hospitality — bottle service
Gino & Marty's — dessert
Gino & Marty's
Gino & Marty's
Gino & Marty's
Hospitality — oysters
Hospitality — candlelit dinner
Hospitality — fine dining
Hospitality — toast

From Brief to
Fully Booked.

We run a tight process so nothing falls through the cracks — and you stay focused on running your restaurant.

01
Discovery Call

We learn your concept, your goals, your current presence, and where you want to be in 6 months. 15 minutes — no prep needed.

02
Creative Strategy

We build your brand direction, content strategy, and channel plan. You get a full creative brief before anything is produced.

03
Production

Our team comes on-site for shoots — food, lifestyle, cocktails, events. We handle every detail so you can keep your team focused on service.

04
Delivery & Launch

Edited content, scheduled posts, and a launch moment that creates conversation. You go live with a library of assets — not just a few posts.

05
Ongoing Partnership

Monthly shoots, weekly content, and strategic oversight for the full 6-month contract. We track performance and adjust — always forward.

"

Layer1 didn't just shoot our food — they captured the feeling of being here. Our reservations doubled in the first month.

Gino & Marty's — Chicago, IL

Ready to Fill
Your Room?

We work on a 6-month contract basis with a limited number of hospitality clients at a time. If you're serious about your brand, let's talk.

Hospitality — fine dining